Jürg Widmer Probst - small business stands out from the crowd

Does your small business stand out from the crowd?

Statistics show that brand loyalty is being replaced by consumer demand for tailor made service. Data from consultancy McKinsey demonstrates this, with 58% of consumers saying they are no longer brand loyal. This has profound repercussions for running a small business effectively. There has never been a more competitive time to launch or run a…
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