Blog

Jürg Widmer Probst

Jurg Widmer Probst

How to plan for the unknown

There is a lot of uncertainty around at the moment. Of course there is the political and economic uncertainty that comes with major event like Brexit, but there are also plenty of other unknowns, even at the best of times. Markets go up and down. New technology can dramatically transform an industry, sometimes almost overnight.…
Read more

Jurg Widmer Probst

Quick tips on marketing your small business

Marketing is one of those activities (a bit like new business development and or getting your accounting admin done) that as small business owners we know we should be doing regularly. Unfortunately, that doesn’t always mean that we actually give it the time and attention it needs and deserves. As small organisations, we have a…
Read more

Jurg Widmer - Small business

Can a small business ever get too big?

Bigger is better, surely? Well, for many of us who run small businesses, this can actually be quite a difficult question to answer. There are clear advantages to running a smaller operation – fewer overheads, a more flexible structure, a shorter distance between the people who own the company and its customers. But small companies…
Read more

Jurg Widmer - Small business

What does value really mean for small business owners?

Often, when we think of the word ‘value’ in relation to small businesses and entrepreneurship, we think of it in a purely monetary sense. Think of that small tech start up whose ‘value’ mushrooms as investors and venture capitalists begin a bidding war to compete with each other to get a piece of the action,…
Read more

Jurg Widmer Probst - small business advice - work home office

Office or home working – how to make the right choice for your small business

The modern business world has been revolutionised and in many ways defined by new technology. The advances we’ve seen, even in just the last decade or so, are transforming traditional ideas about how businesses can be run. Where it was once almost impossible (or extremely inconvenient at best) to work remotely, it is now relatively…
Read more

Jurg Widmer Probst - never burnout

How to run a small business and avoid burnout

When someone asks you what you do, and you tell them that you run your own business, it is often the case that they look at you a little bit enviously. A common reaction is ‘I wish I could do that one day’, or ‘It must be great to be your own boss.’ And it…
Read more

Jurg Widmer Probst

How to stay motivated as a small business owner

For many people, when they first set up a company, finding a way of staying motivated is probably one the last things that they will be worrying about. It is hard to imagine why a lack of motivation might be an issue in this situation – after all, you have had the vision for the…
Read more

Jurg Widmer

How to recruit the right people for your business

There comes a time in the evolution of every small business where those running it need to make some tough decisions about recruitment. It is a complex area, and while it is a good problem to have – the need to recruit is normally due to the growth of the company – it can often…
Read more

Jurg Widmer

Are you a start up, a small business or an entrepreneur? And does it really matter?

Does it really matter how you define yourself and the business you run? In the long run, probably not – ultimately it is the hard reality of balance sheets and sales figures, and the happiness of your customers that will define the success or failure of your business. But looking at the difference between some…
Read more

Jurg Widmer

Networking for small businesses

It’s a fact – some people just love to network. It is one of those skills that just seems to come naturally to some, while it can be an uncomfortable and difficult process for others. But however you feel about it, it is an unavoidable and necessary part of running your own business. Business is,…
Read more